Sports journalists have been advised to carry out their duties diligently, adhere strictly to professional ethics, and distinguish themselves from content creators in order to preserve the integrity of the profession.
Chairman of Kwara United Football Club, Sir Kumbi Titiloye, gave the charge in his goodwill message at a mini reception held in honour of SWAN Diamond Jubilee Award recipients. The event, organised by the Kwara State chapter of the Sports Writers Association of Nigeria (SWAN), took place on Wednesday at the Taiwo Awoniyi Media Centre, SWAN Secretariat, George Innih Stadium, Ilorin.
Sir Kumbi particularly urged sports journalists to prioritise investigation, verification, and fair hearing by reaching out to all parties involved whenever reporting sensitive issues, in line with the ethical provisions guiding the practice.
He expressed displeasure over a remark by a social media influencer and Sporting Director of Shooting Stars Sports Club (3SC), Mr. Tobi, who alleged that the Rashidi Yekini Main Bowl pitch contributed to injuries sustained by some 3SC players during the NPFL Matchday 14 fixture between Kwara United and Shooting Stars.
Sir Kumbi described the comment as unfortunate, needless, and unbecoming of someone who should know better.
According to him, the media, being the fourth estate of the realm, must uphold ethical standards through proper checks and balances, noting that neutrality is essential in curbing misinformation and disinformation. He insisted that the Kwara State Stadium turf remains one of the best playing surfaces in the country.
“Mr. Tobi ought to have asked questions. He is very close to football stakeholders here in Kwara. His remarks were unfortunate and an embarrassment to the league, and even to his club”, he said.
Sir Kumbi added that such unverified comments could discourage potential sponsors, stressing that the Nigeria Premier Football League (NPFL) cannot attract meaningful investment if negative and misleading narratives continue to be promoted.
He maintained that sponsorship and private partnership are key to the growth of the league, warning that misinformation only portrays the domestic league in a bad light.
Sir Kumbi applauded SWAN for the honour accorded him and other awardees, noting that the recognition would further motivate them to contribute more to sports development.
He also commended the association for continually promoting programmes and policies aimed at enhancing sports growth across the country.
